CHICAGO, IL, November 4, 2019 -- The XBE software platform can now be customized to match the color and logo of each customer's brand.

"We never intended for the XBE brand to be as prominent as it had become in our customers' daily lives," said Sean Devine, Founder and CEO of XBE. "Our mission is to be the infrastructure that enables fundamental competitive advantage in horizontal construction. Just as with the roads that we help construct, if we're too noticeable, there's probably something wrong! Moving our brand into the background is far more consistent with our values, and is great for our customers."

Thousands of people — crew members, logistics coordinators, drivers, dispatchers, plant operators, inspectors, estimators, executives, and administrators — collaborate via the XBE platform each day and night. This change won't impact their daily work, but it will make that work feel more integrated and consistent.

"With more than 90 years of business in Chicagoland, I am proud to wear the Gallagher brand that we have built up over so many years.” said Will Gallagher, Project Manager at Gallagher Asphalt “I believe our brand symbolizes operational excellence through innovation; we are always pushing to provide a high quality product and experience. When I logged into XBE on Friday afternoon and I saw the platform labeled with the Gallagher brand it was exciting to think about our employees, suppliers, and customers continuing to have that same brand-consistent experience every day."

White-labeling was made generally available to all XBE customers on November 1, 2019. To help support this change, XBE's brand color has been changed to grey.

About XBE
XBE LLC is a provider of horizontal construction optimization solutions based on Chicago, IL. For more information, visit www.x-b-e.com.

Contact
Sean Devine, Founder and CEO
sean-devine@x-b-e.com
(810) 844-3757